44% More Revenue, 3M+ Members: How Inveterate Scaled Loyalty with Pyyne

Client Overview

Inveterate is a Shopify-first loyalty platform enabling brands to monetize customer retention through tiered paid memberships. Its customizable programs integrate seamlessly with Shopify POS and merchant dashboards, allowing management of perks like cashback, VIP exclusives, and upsell tools. Partnering with Pyyne, Inveterate scaled to manage 3M+ loyalty members, cementing its position as a leader in profit-centric retention tech for high-growth e-commerce brands.

Over a two-year partnership, Pyyne’s technical know-how transformed Inveterate’s Shopify-native platform into a dynamic, multi-tiered ecosystem—powering seamless scalability, repeat purchases, and industry-wide acclaim.

Challenges Faced

Inveterate navigated technical and operational challenges as it scaled its Shopify-native loyalty platform. The platform’s backend architecture, initially designed for smaller-scale operations, encountered strain under rapid growth, particularly during high traﬃc periods like Black Friday—posing a critical hurdle during peak sales. These performance constraints occasionally impacted user experience and merchant confidence, highlighting the need for optimization. Redundant services contributed to elevated operational costs.

The platform’s single-tier loyalty structure also restricted merchants from creating segmented reward experiences (e.g., free, paid, or VIP tiers), limiting their ability to foster deeper customer engagement.

Solutions Implemented by Pyyne

1. Multi-Tier Loyalty Architecture:

Revamped Inveterate’s platform to support free, paid, and VIP tiers within a single program, enabling merchants to oﬀer tailored rewards like escalating cashback rates, early access, and exclusive perks.
PYYNE’s backend work ensured seamless scalability for high-growth merchants.
Result: Participating brands saw an average 44% revenue increase from tiered member spend, with one retailer generating $2.3M in incremental revenue within 8 months.

2. Revenue-Driving Integrations:

Aftersell: A post-purchase upsell tool driving a 40% increase in second-time purchases by loyalty members.
Cashback System: Automated store credit issuance on eligible purchases, enhancing member retention.
Upsell Plug-in: Enabled merchants to oﬀer targeted upsells during checkout, boosting average order value.

Outcomes Delivered

Operational Excellence

Agile Workflows: PYYNE introduced Agile processes to streamline collaboration between Inveterate’s leadership and engineers, fostering rapid alignment on priorities.
Focus on the end-user: Elevated UI/UX standards through close collaboration with Inveterate’s design team, blending aesthetics with functionality.

Strategic Impact

Apparel Retailer: Achieved +24% purchase frequency and +46% revenue per customer via tiered rewards.
Specialty Foods Brand: Drove +319% customer spend and +223% return purchase rate through VIP exclusives.
Lifestyle Brand: Launched a $12/month membership tier with 25% discounts, securing recurring revenue streams.

Why Pyyne Stood Out

Embedded Engineering Model: A dedicated Pyyne cohort integrated directly with Inveterate’s team, bridging technical execution and strategic alignment.
Full-Stack Mastery: Delivered end-to-end solutions—from backend refactoring to merchant-facing dashboards—without silos.
Technical Precision: Engineered scalable systems like multi-tiered memberships and storecredit automation, enabling Inveterate to meet evolving merchant demands.

By partnering with us, Inveterate successfully transformed their loyalty platform into a scalable, multi-tier ecosystem—implementing seamless Shopify POS integration, and launching revenue-driving features like automated cashback and post-purchase upsells.

Our embedded engineering team delivered these technical milestones in a few months while optimizing AWS infrastructure, enabling Inveterate to support 3M+ loyalty members and solidify its position as a Shopify loyalty leader.

Technology Stack

Cloud Infrastructure: Hosted on AWS with optimized usage of DynamoDB (NoSQL database), Lambda (serverless compute), and CloudWatch (monitoring).
Frontend: React.js framework with JavaScript for merchant/admin dashboards and customer-facing interfaces.
Ecosystem Integrations: Native Shopify POS connectivity and API-based third-party tool connections.
Loyalty Engine: Custom-built backend logic for multi-tier rewards, real-time analytics, and automated store credit processing.